The goal of this project was to create a new sparkling water for Coca Cola and an app campaign to launch the new brand. Our target audience was 13-19 year olds.

 

The main challenge was creating a sparkling water for the 13-19 year old demographic when there isn’t a product line targeted towards them in the growing sparkling water market. Based on the target audience, we wanted the branding to be fun and appealing. We chose the name Fiz-e because it was short and simple, and would fit nicely on the cans. It’s also a play on the word fizzy.

 

I worked on designing the first can (blueberry pomegranate) using the gradient idea and then my team members used it as a template to each design a can for the other flavors.

 

I also designed the logo for Fiz-e. I used a roughened typeface and customized it to be more fun. The letters aren’t on the same baseline which makes it seem like they are floating, I also used bubbles to separate the e to help with readability.

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This project was for class purposes only, and not actually done in collaboration with Coca Cola.