SONY | Jeopardy 2022

The goal for this project is to promote the upcoming season of Jeopardy in a way that is appealing to the younger demographic 16-35.

The main challenge is updating the Jeopardy logo and style, to make it more modern and appealing to the target audience, while also keeping the existing, older viewers.

Working in a group with nine other people, we were tasked with developing a main title, network ID and promo toolkit, tease trailer and promo, print and OOH, and web and social.

Our idea was games for the 21st century which includes modern 3D graphics. We also decided on a sliding puzzle theme that was inspired by the jeopardy board.

I and another member of the team worked on creating the network ID and promo toolkit. I worked on developing the Network ID animation.